Chinese Students’ Attitude Towards Giant Panda: A Study

Chinese Students’ Attitude Towards Giant Panda: A Study


People have been attracted by just specific variety (Goedeke, 2004). Regarding these kinds of specific variety, Kellert (1996) analyzes of which humans am often attracted to often the species using a large physique and is qualified to walk, go, or take off. The giant grupo Ailuropoda melanoleuca is one of the most popular among those alluring species (Lorimer 2007). The giant panda is usually a member of the main Ursidae as well as occurs in mainly three parage in China and tiawan (Reid plus Gong 1999). The type is categorized as Dwindling in numbers on the IUCN Red Variety with the expected population involving no more than 1600 individuals (IUCN 2009).

For China, which is certainly home towards the giant grupo, people express their openness to pay (WTP) for the huge panda preservation, which is sufficient to conclude that this charismatic kinds is able to get hold of their habitat (Kontoleon and Swanson 2003). In contrast to this economic opinion, Yang (2005) refers to the fact that little known about China’s people’s understanding of the big panda, even if several kids been manufactured on the normal attitudes on the way to wildlife. Therefore , she analyses the attitude of the people in China towards the gigantic panda. This lady analyzes the marriage between the conduct of China’s people inside the giant pandilla and the look of the types in the press, and wraps up that the typical attitude with China may very well be associated with the outstanding and domestic value rather than ecological-scientific worth. This refers with common Chinese posture towards animal and the graphic of the big panda manufactured by the music (Yang 2005). However , due to the fact that this conclusion is actually drawn using the literature critique, it may not indicate people’s specific attitudes. Hence, this mentality still needs to be studied.

This specific research should explore Chinese students’ mentality towards the gigantic panda through semi- a specific set of. This article consists of several sections. Very first, the research techniques are provided including gambler, the development of meeting, questions, measures, and a strong analysis. On the second segment, the results from an analysis on the students’ attitude are called. The final element of this document discusses the very insights with main locating and several constraints of this occupation interview survey for further research.



15 Chinese individuals at the Or even of Kent were questioned for this learn. The job interview sample was basically composed of two male and also eight women students, associated with two basic and eight postgraduate pupils. The students’ majors happen to be classified the following: Conservation and even Tourism, World-wide Commercial Legislation, Human Resource Direction, Accounting along with Financial Current administration, European Customs and Dialect, International Industry Management, and even English Literature.

The respondents were recruited through personalized contact with a person Taiwanese and also three China’s students. Typically the interviewer up to date about the purpose, topic, design, and length of the interview before hand to confirm engaging (Sarantakos 2005). After a individual agrees the ones conditions, the hands of time and place for the interview has been arranged.

The emergences of idea regarding interview issues and types of procedures

In order to standardize interview instructions, a aviator survey has been conducted in a initial phase (Newing around press). This specific pilot questionnaire on November 1st through the skype revealed that the appointment was tough answer as well as analyze for specific questions, thus, a half of things were converted to improve the employment interview. The actual appointment survey, somewhere around 25 a matter of minutes for each job interview, was executed from Don’t forget national 3rd in order to 20th.

The first interview was basically conducted which has a student who may have knowledge about the large pandas to examine modified concerns and to develop the background for questions; therefore, an unstructured interview was basically carried out at this point. In the 2nd interview, the main interviewee who was not familiar with the topic was decided to confirm no matter whether all questions while in the interview just weren’t difficult to solution for all interviewees. Since the student seemed uneasy to talk about an unfamiliar topic, the best place was rearranged. In addition , in an effort to reduce irritating constraints around the student, the interview was not recorded. Consequently , further interview were documented by note-taking to carryout in the same way that second job interview. Based on such first two interviews, often the further issues and methods of the appointment were standard.


This specific interview contains six questions (see Appendix). The first question was executed to be a relatively simple question to talk about (Robson 2002; Newing throughout press). The second question was basically related to the first question, so that it was able to lead often the interviewees in order to main theme of the job interview. This problem was among main issues of this job as well as the thirdly, fourth, in addition to fifth problem. These concerns were established in understand China’s students’ attitudes towards the big panda. The ultimate question had not been directly in connection with the subject and yes it was said to be a simple thought as a “cool-off” question. But it was found at the development period of this appointment that this 6th question supposed the additionally discussion concerning relationship between the giant basca and China’s people. Therefore , the question was held in every single interview.


This appointment survey adopted the procedure defined by Robson (2002: 277); “Introduction, warm-up, main kind of interview, cool-off, and closure”. In the release stage, interviewers and the scholars were brought in each other, and also talked about his or her courses with University for Kent because “warm-up”. Within the interview, it truly is weighted towards elicit info to maximize the advantage of a semi-structured interview. Consequently , the interesting depth of solution was wide-ranging between the issues and the answerers. It is also important to note that the particular interview seemed to be often quit to make clear what the interviewee meant or even answered. In some cases, it was verified at cool-off stage or right after the occupation interview by trading e-mail.


During the records collection, the actual interviewer tried to record reflexion, memos, coding (Newing on press). In initial cycle of an researching, the code procedure ended up being conducted used the education described simply by Newing (in press: 218). As best codes, a number of values right from Kellert’s in search of values (1996) (see Family table 1) were employed like predefined language. For sub-codes, the specific information associated with the characterized top unique codes was acknowledged as being. At after that stage, the treatment suggested simply by Sarantakos (2005) was taken to develop coming from open-coding to concept. Nevertheless , the coding procedure for the interview detailed description was not an adequate amount of for essentiel, selective code since leading codes utilized at open-coding stage as well as core class were identical with each other.


All China’s students confirmed their constructive attitudes concerning the giant farmer. It is likely that typically the species incorporates a special indicating for China’s students, and also a good case in point of this would be the answer if the giant banda becomes died out, it is going to possibly be “chaos, Air cleaner will add panic feeling”. As in Yang’s study (2005), the outstanding value did actually play giving her a very role on determining the particular attitudes near giant pandas. However , as opposed to Yang’s analysis (2005), one other five areas, utilitarian, ecologistic-scientific, humanistic, moralistic, and negativistic values, may also be the important aspects on personal attitudes. Unlike above valuations, three of nine areas, naturalistic, visual, and household value, have been difficult to determine during the appointment. The reasons during this are (1) in order to receive information meant for understanding of China’s students’ naturalistic and artistic value, the very follow up thoughts about students’ experiences together with view about nature must have been expected during the meeting. However , these kinds of questions would carry us far away through the purpose of the following paper, (2) the domestic value of the giant panda appeared to be hardly mentioned throughout the review, although Dimana (2005) suggests that this worth is also a single dominant benefits in Chinese people position towards the massive panda. Right from these two motives, the complete findings in relation to only effective, ecologistic-scientific, representative, humanistic, moralistic, and negativistic values will likely be described in following subsection.

Utilitarian value

Students pointed out two types about answers with regards to this price; for ecotourism and for diplomatic relations. Related to ecotourism, various students mentioned that they want to have huge pandas in their towns to draw in tourists. This idea can be seen in what you need “the giant panda bring the money to our town”. Moreover, a student outlined the types of fish as “money” when questioned to choose an individual word for those giant panda. It was furthermore mentioned which tourism for your giant grupo is a reap some benefits for the progress local villages by opening up the road for the facilities, acquiring transportation service, and giving employment opportunities. The second type of respond to was with the giant grupo for diplomatic relations. A number of words such as the “tool regarding diplomatic/international exchange”, “gift for foreign countries”, and “the advertisement with regard to China” ended up used when ever interviewees described the relationship in between Chinese people today and the big panda.

Contact / Contacto

We're not around right now. But you can send us an email and we'll get back to you, asap.
No estamos en todo momento. Pero puede enviarnos un correo electrónico y nos pondremos en contacto con usted, lo antes posible.

Not readable? Change text. captcha txt

Start typing and press Enter to search